Shifting Perspectives. Unveiling Futures.
In today’s fast-paced business world, having a solid AI strategy isn’t just an option; it’s a necessity. According to a study by McKinsey, companies that leverage AI are 1.4 times more likely to see a profit increase of over 10% compared to those that don’t. As a professional with 35 years of experience in emerging…
Social media marketing has become a cornerstone of modern business strategy, but its effectiveness hinges on more than just seeking grand victories; it’s about meticulous planning and a profound understanding of the audience. In this article I will delve into why successful social media marketing is less about taking risks and more about careful research…
In the highly dynamic and competitive landscape of the software-as-a-service (SaaS) industry, startups cannot afford to make a mistake that is all too common: developing a product before fully developing a go-to-market strategy. Ignoring the importance of integrating a go-to-market strategy into the product development process is akin to constructing a ship without a navigation…