Social media marketing has become a cornerstone of modern business strategy, but its effectiveness hinges on more than just seeking grand victories; it’s about meticulous planning and a profound understanding of the audience. In this article I will delve into why successful social media marketing is less about taking risks and more about careful research…
Tag: Culture
The Mid-Market Maze: Tech, Remote Work, ESG & the AI Revolution
In the face of rapid technology innovation, the dynamic shift towards remote working, burgeoning ESG (Environmental, Social, and Governance) initiatives, and the sweeping influence of AI, mid-market businesses find themselves at the crossroads of change. While large enterprises might have the resources to smoothly transition and startups may be nimble enough to pivot, mid-market businesses…
Navigating Corporate Culture with Appspace in a Post-Pandemic World
As businesses across the globe continue to adapt and evolve in a post-pandemic environment, one of the key challenges that stand at the forefront is maintaining a strong corporate culture. A resilient, shared culture has long been a driving force behind successful organizations. However, the shift towards a decentralized workforce and remote working models during…
How Fractional Employment is Changing the Consulting Industry
The tech industry is constantly evolving, and with it, the way that people work. In recent years, there has been a growing trend towards fractional employment in the tech space. This means that employees are working part-time or on a contract basis, rather than full-time for a single company. There are a number of reasons…
Hybrid Workplace: The New Normal
As life returns to somewhat normal and companies return to their pre-pandemic schedules, a new opportunity has emerged for the companies as well as their employees. During the pandemic, office spaces weren’t getting used and employees were working from home. Now that people return to their workplaces, companies are starting to realize that the futuristic…